“Everyone can do simple things to make a difference, and every little bit does count” – Stella McCartney
Ethical fashion and swim involves more than ensuring manufacturers earn a fair, living wage and work in a safe environment. It's about the impact on the environment – our earth – as well.
Historically, the fashion industry (especially fast fashion) has had devastating effects on the environment. Did you know that 60% of clothing ends up in landfill or incinerators within a year of being made? Or that the fashion industry’s CO2 emissions will increase by more than 60% by 2030?
The fashion industry has a long way to go but every small action matters.
For us, environmental impact is about embracing versatile and lasting swim pieces that don’t go “out of fashion”. It’s about encouraging everyone to style their swim in and out of the water – as bodysuits or bralettes to make sure that they get their #30wears (at least).
For us, environmental impact is also about reducing the use of single-use plastics and spreading love and respect for our earth and our oceans. It's about working with manufacturers that are in-line with our values – manufacturers that create patterns to maximise our fabric use and to reduce the number of offcuts, and who are passionately involved in cleaning up our oceans. Last but not least, for us, environmental impact is about reconnecting our #cecilesisters with our earth to raise awareness about more eco-friendly ways of living.
Spreading the message of buying less, choosing well, and making pieces last is one of the best things we can do to encourage more eco-friendly purchases. At the end of the day, loving and caring for the pieces we already have does help to reduce our environmental impact.
We are aware that becoming more eco-friendly is a continuous learning process and that there will always be more that we can do to reduce our own environmental impact. What matters is not that you’re doing it imperfectly; what matters is that you’re trying.
Every small step makes a difference.