Buy Less on Boxing Day

The giving season is finally here! Meaning, when Christmas Day is over, we are likely to see a lot of sales in our inboxes and throughout social media for Boxing Day.
Amongst many other theories and suggestions, Boxing Day is said to have originated in the 1830s. On this day centuries ago, servants, employees, and tradespeople were gifted ‘Christmas boxes’ as a form of a Christmas bonus for having to work on Christmas Day.
Nowadays, and particularly in Australia, Boxing Day is renowned for shopping and sales. In 2016, Australians alone spent $2.3 billion on Boxing Day, this rose to $2.4 billion last year and is only expected to increase in the years to come.
While these figures are significantly less than this year’s Black Friday sales in the United States ($6.22 billion), they still reflect a lot of consumption that is happening in Australia and around our world.

Fashion Revolution

Australians are one of our world’s top consumers of textiles. We each consume, on average, 27kg of clothing every year with 30% of us throwing away more than ten items a year. That’s a lot of production and a lot of waste.
Unfortunately, the production of this number of textiles has propelled a fast fashion industry that disregards human rights and environmental conservation. The amount of clothes we throw away, after an Australian average of just 7 wears, is not great either. The clothing that isn’t sold at Charity shops either becomes industrial rags, is sent to landfill or is sent to other countries, just to be buried or burned somewhere else.
It is a global crisis and a huge waste of resources and labour.

What now?

There is a big push by many conscious brands and businesses this season to encourage shoppers to buy less and buy well if you choose to buy at all.
This year we’re asking you to only purchase what you truly need and to support businesses that are making a positive impact on people and our planet. If you choose to shop, don’t forget to ask yourself:
How much use will I get out of this?
Can I purchase it second-hand?
Can I find a better, ethical and/or sustainable alternative?
Who made this item?
This year, we also won’t be joining in on any massive Boxing Day discounts. This is because our pieces are ethically handmade, ensuring safe working conditions for our tailors and a fair, living wage. The price of our pieces reflects the true cost of our responsible production.
Transparency and slow fashion are important to us, so this is why we will not be having a massive sale and we never will.
Cecile Swim Boxing Day

Think outside of the box(ing day)

Instead of purchasing new items on Boxing Day, what if we were to start a new tradition? Imagine how much we could slow down the fashion industry if chose to repurpose, regift, declutter and donate items responsibly instead? Or to simply relax at home with those who matter most?
We all would benefit from breaking this cycle and making Boxing Day a day of new traditions, positive impact, and putting people and our planet before profit.
Much love from,
Cecile Swim